Sage World Cup 2014

The mission of the SAGE is to help create the next generation of entrepreneurial leaders whose innovations and social enterprises address the major unmet needs of our global community. SAGE focuses on educating teen entrepreneurs because, for many, their creative energy has not been dampened by life’s harsher realities.

Each year, SAGE organizes and hosts a World Cup where national teams of SAGE teens (13 to 19 years of age) participate in variety for competition to showcase their projects to a panel of influential members from the business, civic and education communities.

During the SAGE World Cup several competitions are organized under two major categories. These categories are following:

A.      Grossman Family SAGE World Cup Awards for Best Social Enterprise Business (SEB) and Best Socially Responsible Business (SRB)

B.      SAGE International Awards for Best Social Enterprises Addressing the UN Millennium Development Goals (MDGs)


The categories are:

Goal 1: Eradicate extreme poverty and hunger

Goal 2: Achieve universal primary education

Goal 3: Promote gender equality and empower women

Goal 4: Reduce child mortality

Goal 5: Improve maternal health

Goal 6: Combat HIV/AIDS, malaria and other diseases

Goal 7: Ensure environmental sustainability

Goal 8: Develop a global partnership for development

One award was given for each of the eight goals to a SAGE team participating in the SAGE World Cup competition; the team must have successfully developed and launched a business and/or social venture that best meets the targeted MDG Goal. SAGE World Cup judges selected the top award in each category.

The SAGE Pakistan Team won the award in the category of ‘gender equality and empower women’ (goal 3).

In 2008, YES, PVTC and the British Council joined hands to launch first-ever Youth Social Enterprise Competition in the TVET sector of Pakistan

Being the implementation partner, the YES Network Pakistan took on a very comprehensive approach that would result in: enabled environment for the launching and implementation of social entrepreneurship project in technical institutions; enhanced capacity of technical institutions for social enterprise education and possible integration for wider utilization and self-employment of youth by training and seed financing.


It is a matter of great encouragement that the team trained and financially supported by the YES with the support of the British Council won gold medal in one category.

Every year YES, PVTC and the British Council create opportunities with local and international partners to support young people in different stages of their journey. The team that was sent to participate in the SAGE World Cup 2014 was also the winner of the National Enterprise Challenge 2012 (implemented by YES and supported by the British Council) and Youth

Social Enterprise Competition on Peace (organized by YES with the support from United States Institute of Peace).


Roshaan Khan “It was a great learning experience. An experience filled with joy, adventure and happiness.”

The Right Step stood National Champion on SAGE World Cup, proceeding to SAGE (Students for the advancement of Global Entrepreneurship) World Cup 8-12 August 2014 held at Moscow Russia as Pakistan national team.  Above the team won Gold Medal for Women Empowerment and Gender Equality and another award by Federal Tax Service of Russia for promising Tax Payer.


UNICEF-Barclays Partnership Helps Adolescents Turn Passion into Profession (November, 2013)

By A. Sami Malik

 Lahore, Pakistan: 17-year-old Zarri Yousaf has an ambition to become a dress designer and an entrepreneur. Her passion for making beautiful dresses and the desire to help her family attain social status and a comfortable living is her motivation to pursue both formal education and vocational training.   

 “I dream of becoming a famous dress designer and owning my own boutique”, says Zarri. “I realise that it will not be easy because I belong to a poor family, I have to study, help my mother at home and at the same time learn dress making, but I am trying and will not give up.”      


Zarri (17) is pursuing both formal education and vocational training for dress making with the ambition to become an entrepreneur in fashion designing

Zarri belongs to a Christian family that lives in a small two-room house located in the courtyard of a church in Anarkali area of Lahore. Her father, Yousaf Masih, is the gateman of the church and the head of a seven-member household. With his meagre resources, it was not possible for Yousaf to afford Zarri’s education and pay for her to learn dress making.

 “After the prayers on a Sunday, Father Joseph Lewis, who is in charge of our church, told us that the government has set up vocational training centres where they teach young girls stitching and sewing”, explains Yousaf. “The nearest centre is almost 15 kilometres from my house and I was afraid to send my daughter that far. It is also expensive to commute. But when some other girls from our community started going to the centre, I allowed Zarri to go with them.”

 With financial assistance from the Barclays ‘Building Young Futures’ project, UNICEF Child Protection section has partnered with the Punjab Vocational Training Council (PVTC) which is managing 174 Vocational Training Institutes across the province, most of which are in rural areas. The objective of the project is to impart comprehensive vocational and entrepreneurial skills to the most excluded adolescents in Punjab province of Pakistan.


During the first phase of the project, 600 adolescent boys and girls are currently being trained as dress makers, beauticians, electricians and motor cycle mechanics. Each training course lasts one year, during which trainees are placed in various industries and businesses for two months to attain practical experience.

Dress making instructor, Mussarrat Hussain, teaches students how to practice cutting a pattern for clothing on an old newspaper

Zarri’s talent in dress making gets her special attention from her instructor, Mussarrat Hussian, who says, “Most of the girls in this class are keen to learn stitching and sewing but Zarri has a natural flare for designing. She tells me that she has already started making dresses at home for herself and her sisters. With this training, girls can not only save the tailoring expense, but can also earn a decent income. Zarri realises that and I am sure she would do very well in the future.”

Zarri cuts a piece of cloth to make a shalwar (lower body attire) as her instructor watches.

The Vocational Training Institute that Zarri attends is called ‘Special House’. Some of the students in this centre have hearing impairments and the management takes special care that these students get extra attention from their instructors. The principal of this centre, Khalid Javid, says, “We want these students to be able to do well in life just like anyone else. We help our graduates find jobs in various industries and acquire soft loans to start their own business.”

 “Most of the students in the centre belong to poor families. Some of them come from far off areas and commuting is expensive. Each student gets only Rupees 500 per month for transportation which is not enough. This results in absenteeism and is a problem for us.”


Zarri and other girls in the dress making class practice cloth stitching on sewing machines

The second phase of the Barclays–UNICEF partnership was launched early this year and aims to help tackle youth unemployment by improving the prospects of 10,000 disadvantaged young people in Punjab, thereby strengthening their economic and social resilience against the devastating challenges of chronic poverty, inequality and changing economic circumstances.

 “Adolescents belonging to excluded communities have limited opportunities to enrol in vocational training courses that are extensive, comprehensive and most of all certified by the government, says Shagufta Bhatti, Child Protection Specialist, UNICEF.  “Through this project it is heart-warming to witness opportunities being provided to marginalized and excluded adolescents to gain vocational skills and also learn life skills, which are also part of the training course. I am hopeful that each and every successful adolescent trainee will make a huge difference not only in supporting their families but also, after a year, have increased social resilience.”

VTI Green Town, Lahore won British Council South Asian Region “Enterprise Entrepreneur Award” - 2011.

The National Enterprise Award competition took place in 2010. In which British Council with collaboration of YES network Pakistan approached 400 colleges in all major cities of Pakistan and interacted about 1000 students and 400 teachers with the concept of Social Entrepreneurship. As a result of this interaction British Council received 400 project proposals from entire country.

The expert of British Council in Pakistan short listed 09 teams and they arranged competition among these 09 teams in Amir Hotel Lahore on Dec, 10, 2010 and VTI Green Town Team won this competition and Declared as a National Winner from Pakistan. Rs, 50,000 as prize money for the team members and Rs.100,000 donation for the project were awarded.

In next phase, British Council arranged online Regional competition among the National Winners of Central and South Asian countries e.g. KAZIKISTAN, UZBAKISTAN, NEPAL, BANGLADESH, INDIA, AFGHANISTAN & PAKISTAN. This competition was also won by the team of VTI Green Town, Lahore and all four team members got prizes of 04 Laptops from British High Commissioner Mr. Adam Thomson in Serena Hotel Islamabad on March 28, 2011.

The names of the team Members were:

1.       Asia Kausar

2.       Ahsan Ali

3.       Maham Sadiq

4.       Rana Adeel

Team Project is a Small Diagnostic Center for Hepatitis named as “CARE DIAGNOSTIC CENTER FOR HEPATITIS”

VTI Green Town won British Council - The National Challenge 2010

The National Enterprise Award challenge took place in Lahore in December 2010 being the third National Challenge in Pakistan. This time we reached out to 400 colleges in all major cities of Pakistan and interacted with over 1000 students and 400 teachers with the concept of social entrepreneurship. As a result of this interaction we received more than 200 project proposals from the entire country.

Our team of expert shortlisted nine teams from which the team from Vocational training institute Green Town Lahore was declared the winner. They won Rs.50,000 in addition to 100000 they requested for their project and a chance to participate in the regional final which will be held online as last year.

News Details @ British Council Web Site


Poverty No barrier to creativity (Jhang to london)


  • British Council is running skills for employability project in vocational education and training in 6 countries in Central and South Asia. Under this program with the collaboration of Youth Engagement Services (YES) Network Pakistan, British Council launched the “Youth Social Entrepreneurship Award”al Entrepreneurship Award”

  • 300 TEVT institutes including PVTC Training School (VTI) at Jhang participated in this competition

  • VTI Jhang team, was declared winner among the participants.

  • This team from Pakistan, VTI Jhang, was declared to be the winner of final competition getting price money of £ 2,500 and a camcorder

  • Prize ceremony was held at London on March 9 – 11, 2009

VTI Jhang Team Members at London